Living Proof Full Shampoo 236ml

Formulated specifically for fine and thinning hair, Living Proof Full Shampoo (236ml) builds root lift and strand thickness without the heavy residue that causes flatness.

The cleanser relies on Living Proof’s patented OFPMA technology, an invisible polymer network that bonds to each hair shaft to repel oil, dirt, and airborne pollutants. By creating a weightless barrier around the cortex, the formula prevents sebum from clumping along the mid-lengths and drives volume toward the scalp. The 236ml vessel contains approximately 32 single-use doses, supporting consistent cleansing without compromising the active concentration across the lifespan of the bottle.

Traditional volumizing shampoos often rely on salts or clays that deposit mineral film, forcing you to clarify weekly and interrupt your routine. This formula eliminates that cycle through a chemistry-driven rinse system. It removes excess scalp oil and styling accumulation while maintaining the lipid balance required to prevent breakage in delicate hair types. The blend is stripped of sulfates, silicones, sodium chloride, parabens, phthalates, and gluten, reducing friction during comb-throughs and keeping color-treated strands from fading prematurely.

• OFPMA molecular coating shields strands from environmental particles and delays oil reabsorption
• Targets limp, fine, or straight hair by increasing cross-section diameter perception at the roots
• Cleans actively without cationic surfactants that neutralize lift or create static
• Free of sulfates, silicones, sodium chloride, parabens, phthalates, and gluten for predictable repeat performance
• Designed to integrate with standard heat tools and leave-in conditioners applied to mids and ends

Dispense two to three pumps onto damp hair, distribute evenly from scalp to tips using circular pressure, and rinse for forty-five seconds to allow the polymer matrix to settle. Pair with a lightweight conditioner focused on the lower half of the hair shaft to preserve lift. This shampoo addresses the core trade-off between deep cleansing and structural support, providing a measured, repeatable foundation for volume maintenance.