Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 1000ml

Joico Blonde Life Violet Shampoo is a brass-neutralizing cleansing formula designed for cool, bright blondes. It creates a rich lather that gently cleanses while instantly banishing yellow tones, leaving hair cooler and more luminous. This 1000ml bottle is built for regular use and long-lasting color maintenance.

Key Features

• Brass-neutralizing violet formula for cool, bright blondes
• Generous 1000 ml bottle for extended use
• Rich, cleansing lather that respects hair
• Smart Release Technology continuously releasing Rosehip Oil, Arginine & Keratin
• Monoi Oil & Tamanu Oil deliver deep hydration and frizz control
• Excellent slip and detangling for easier styling
• Free from SLS/SLES sulfates

Performance / Benefits

Instantly cools brassy tones and brightens cool blonde hair, while cleansing to remove buildup without stripping. The blend of Rosehip Oil, Arginine and Keratin strengthens and helps protect hair from the cumulative effects of daily styling. Monoi and Tamanu Oils deeply hydrate to reduce frizz, improve manageability, and impart brilliant shine. With smooth slip for easy detangling and nourished, healthy-looking results, this violet shampoo supports color-treated blondes in maintaining vibrant, salon-fresh hair.