CHI Ionic Color Illuminate Shampoo - # Red Auburn 739ml/25oz

CHI Ionic Color Illuminate Shampoo in Red Auburn is a color-safe, illuminating shampoo designed for natural and color-treated hair. This 90% natural formula deposits color while delivering moisture for vibrant, salon-fresh results.

Key Features

• Shade: Red Auburn
• Size: 739 ml / 25 oz
• Formula: 90% natural, sulfate-free, paraben-free, gluten-free
• Silk Amino Complex: Ceramic amino acids & silk work together to deeply penetrate the hair cuticle for lasting color deposit and moisture delivery
• Color Preservation: Helps maintain salon-fresh color in natural and color-treated hair
• Color Balance in One Step: Supports vibrant color while balancing tone
• Custom Shades: Intermix colors for endless shade possibilities
• Usage: Suitable for weekly or daily use depending on desired results

Performance / Benefits

Experience lasting color with reduced fading thanks to the Silk Amino Complex that nourishes and seals the cuticle. The color deposit technology enhances vibrancy while moisture keeps hair soft and manageable. Because the formula is sulfate- and paraben-free (and gluten-free), it cleanses gently without stripping color, making it ideal for ongoing color maintenance at home.